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:: First Alternative
Insurance
First Alternative Insurance
First Alternative focuses on offering competitive car insurance
- especially for drivers who usually pay over £400 each
year. Discounts are offered to new customers when you buy online.
First Alternative was conceived in 2003 by the company’s Chairman,
Peter Wood. Peter pioneered the direct selling of insurance
over the telephone in the UK back in 1985, when he launched
Direct Line and revolutionised the way that insurance is sold.
First Alternative launched its motor insurance product - backed
by the Financial Services Authority - in April 2004. The company
will run alongside esure - also founded by Peter Wood in 2001-
and between the two companies they aim to offer cover to around
95% of drivers.
First Alternative estimates that approx 10 million private
motorists could be classified as non-standard because of the
car they drive, their driving history (claims and convictions)
or other personal attributes such as age or occupation.
And with drivers buying more high value cars and incurring
more traffic enforcement penalties per capita, an increasing
number of drivers are moving into the non-standard market.
To date, the number of insurers has not kept pace and many
drivers have ended up paying high premiums and up to 20% commission
if they buy through brokers.
The First Alternative product offers drivers the opportunity
to build up to 75% no claims discount - unlike most other companies
who offer only 65%.
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FIRST
ALTERNATIVE Insurance
Paying over £300 for your car insurance?
Own a quality car? Adverse driving history? First
Alternative could save you money! Contact us today
for competitive car insurance. New customers save
10% online! Get an instant quote on our easy-to-use
website. Free courtesy car when using our recommended
repairers (comprehensive cover only). Subject
to normal acceptance criteria. Not available in
Northern Ireland or the Channel Islands.
Click
here for a free quote
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